Work through the following checklist and it should help you navigate through the change process. And, survive a significant change event at work.

Change checklist

When significant change happens, your attitude needs to be in the right place. If for example, you have a new CEO, or the company is acquired, many things are going to change. How you react to the changes is very important to survive the change.
Here are a few ways to make the most of the new situation.
1. Be supportive not combative. Become part of the solution not the problem

  • One of the worst things you can do during a time of a major change is to position yourself in a negative light. Be a constructive force not destructive one. Don’t be a devil’s advocate. Offer positive alternatives and ideas in support of the change
  • Embrace the changes and become an asset to the new CEO or acquiring company

2. Make your presence known. Don’t hide under your desk. Communicate, communicate, communicate

  • Take on new jobs and get involved in the changes
  • Participate in all the meetings you can to know what’s going on
  • Be proactive and manage up. Communicate your ideas and accomplishments
  • See the Big Picture. Look beyond your current position and don’t suffer from tunnel vision

Throughout your career you will be a victim of change of some sort.  Maybe your company gets acquired and you need to adapt to the new environment. Or, maybe you get a new boss and you have to learn how to adapt. There’s lots of change in today’s business world and it will affect you at some point. In fact, you will probably experience a number of changes in your career so you need to learn how to cope with change.


So how do you survive change?

I have been through many changes throughout my career and have made many choices during those times of change. This series of posts is a sum of my experiences, both negative and positive. What to do and what not to do.

So what are some of the things you can do to manage your way through a major change in your career.

  1. Make change an opportunity – be supportive of the change not combative. Work constructively not destructively
  2. Review the “Change” checklist to prepare yourself for when the change comes


We’ll go through both of these in more detail over this series of posts.

In the next month we will begin a new series of conversations regarding channel strategies, personal improvement and others. We appreciate your continued support.

Distribution channels and go-to-market strategies have been around forever. Yet, they are often the most difficult for a business to master. Manufacturers work with distributors/resellers, medical service provider’s work through physicians, and so on. Insert a business’ sales and marketing organization into the mix and you have a channel that can often be fraught with obstacles to get a consistent message communicated and a flow of sales growing.

Recognizing what each of the players need to be successful and to not only push the messages to the customer but provide what is needed to pull the customer into the sales process is often overlooked. Many businesses are good at push strategies. Some are good at pull strategies. But, very few can do both effectively.

It’s a seemingly easy concept to understand but a difficult one for businesses to execute.

Look at each level of your go-to-market process and make sure each level has the right tools to communicate, support and push or pull consistent messaging through each level. Do sales have what they need to work with the distributor, hospital or reseller? Does the distributor, hospital or reseller have what they need to work with resellers, physicians or others? Then, make sure all of the tools support some level of the sales cycle (Selling, Engaging or Protecting).

If a business can execute on these concepts sales will flow and profits will grow.

I recently read this article and contacted all of our clients who do business in Canada to be aware of the risks. Read this link and check with your attorney to determine your liability.

Find the original article here:


“In 2010, emerging markets represented 36% of global GDP; these markets already account for the majority of the world’s oil and steel consumption, 46% of world retail sales, 52% of all purchases of motor vehicles and 82% of mobile phone subscriptions. With two-thirds of global growth coming from these markets, in a decade they will account for the majority of the world’s economic value. Yet U.S. companies derived less than 10% of their overall revenues from emerging markets: about as little as 7%, according to HSBC estimates for 2010.

For the full article go to “The Big Mac Mirage”: America is actually terrible at globalization”.
So if this is accurate all of the Federal initiatives and money being spent is doing little to promote real growth in US exports. Why do we think this is the case? Or is it simply another view of the markets that lacks true analytical justification. It will be interesting to read the published paper when it is released.  Personally, I know a number of business successes that are growing primarily due to their international business strategies.

For me, when I read these types of articles I struggle to understand the true motivation. Just my perspective.