Airlines stand to lose millions in revenue due to the volcanic ash, but some business pundits claim that it won’t have a big impact on commerce. ( Others forecast some impact for companies in industries like pharmaceuticals, where air freight is utilized more.

How can companies prepare for these kinds of unexpected disruptions to business?  One argument might be that in today’s world contingency planning is easier than ever due to communications networks and the interconnectedness of businesses worldwide. The counter argument might be that the same global interrelationships and fast turnaround has build service and turnaround expectations that will leave customers frustrated and dissatisfied in the case of business disruption. Where does your company stand?