Dan Brutto, President of UPS’s international division, shares international business best practices with small businesses looking to export. Why? This year’s UPS Business Monitor United States, an annual survey of U.S. small and midsize business exporters with fewer than 500 employees, found that one-third of respondents cited cultural or language barriers as the reason why they didn’t follow up on an international sales lead.

As Brutto notes, 96% of the worlds’ consumers are outside the U.S. Figuring out your international strategy now so you don’t have to play catch up later is good advice. Learning from others so you don’t have to make the same mistakes is also good advice. Check out Bruttos article here: http://www.businessweek.com/managing/content/aug2010/ca20100823_647891.htm. And then check out our Top Ten Tips link. International business strategy is not a ‘one-size-fits-all’, and you will need to do your homework. But taking advantage of good advice? Priceless.

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