October 2011

UPS is sponsoring a day long international trade program for businesses. AmeriChannels will participate to do breakout sessions throughout the day on International Marketing. The symposium description is; Reaching customers around the world has never been easier, but successful business people need to take into consideration delivery options, differing payment methods, and contingency planning in order to ensure a profitable and sustained presence in global markets. This full-day, action-oriented program will give you the tools and resources to make strategic decisions to benefit your bottom-line success.

For more information your invitation is here



Three months until the end of the year. If you’re not already done, now is the time to be finalizing your marketing and sales strategies for 2012. Review your market strategies. What are the marketing and sales drivers that are going to really affect next year? What else needs to be done to get ready? Training? Localization of materials? Packaging? Production or supply chain issues?

All of these questions should have answers by now. Remember, the easiest way to hit sales targets for next year is to have a full 12 months of sales. In other words, you can’t be wasting the 1st quarter getting your marketing, promotional strategies and sales channels up to speed. It all needs to be in place to maximize your revenue for the full 12 months of next year.