November 2011


Chinese consumers are going online at a rapid rate. According to a recent Forrester report its online population will increase from 251.3 million in 2009 to 432 million in 2014. More than 80% of online consumers in metropolitan China access the Internet via a broadband connection. And as of April 2011, China’s three main carriers, China Mobile, China Telecom, and China Unicom, reported that 3G subscriber numbers were some 67 million, up from just 10 million in 2009.

China is rapidly creating one of the largest online retail markets in Asia Pacific, growing from $29.1 billion in 2009 to $159.4 billion in 2015.

The three most popular methods of paying for goods online are – Alipay, COD and Bank Transfers.

Developing a China online strategy is key to success in this region of the world. Don’t ignore this channel and opportunity.

Of course China is the hot market to sell US products. Now there is a new player that is helping small businesses get access to this huge market. Export Now is the new access point for SMB’s.       Check it out here.

Also, don’t forget to use Baidu in China. It is the search engine giant there.