It is all to common that an organizations international strategy is determined by the part of the world that contacts it first and sends an unsolicited purchase order. While we all like to take the orders and keep the cash flow going, be careful not to jump to quickly.

Every company needs a strategy. What’s the opportunity? Why is this country or region preferable to another one? How are you selling your products in that country? What are the shipping, legal, environmental and tax implications? All too often we take the path of least resistance rather than invest some time to determine the best opportunity and how to approach it. Be careful.